A little social media here, a blog post there…we get it, the temptation to do your own marketing is strong – especially in a small business with limited resources. But when you run a small business, it’s more important than ever to use those precious resources well. Marketing is one of those areas where it’s really worth investing in expert help. Developing – and delivering – an effective marketing strategy is specialist stuff, and needs to be done right.
Here are seven ways a marketing consultant will add value to your small business.
1. Linking your marketing to your business goals
Whatever your short-term and long-term business goals, a marketing consultant will work with you to create a marketing strategy that gets you where you want to be.
2. Identifying your specific target audience
Trying to appeal to everyone rarely works, and targeting a highly specific audience is often much more effective. Marketing segments can get complex, but don’t worry – a marketing consultant will help you find your perfect fit.
3. Pinpointing your USP
We work with a lot of business owners, and while they’re hands-down the best experts on their product or service, they’re often so close to it they can’t objectively identify a USP. Getting a fresh perspective can be enormously useful.
4. Developing a strong brand
Your brand is what distinguishes you from the competition, creates a lasting impression and draws customers in. So no matter how tight your budget, building a strong brand is an essential investment in your future.
5. Refining your tone of voice
Alongside brand, your tone of voice says an awful lot to your target audience. It communicates your brand’s distinctive character, shows what it’s like to do business with your company, and – done well – makes your business stand out.
6. Planning effective campaigns
We mentioned marketing strategy at the top of the list. Here, your marketing consultant will turn that strategy into action, via a practical marketing plan. Designed with your budget and audience in mind, this sets out how, where and when you’ll reach your audience.
7. Providing the content you need
Depending on your marketing plan, you may need fresh website copy, blogs and social media content. Your marketing consultant can supply all this content and more, making sure it fits your target audience, brand, and tone of voice.
At OCTOPUS, we work with small businesses to define, drive and deliver their marketing activity. So if you’re looking for an affordable way to promote your business, drop us a line.
(Business photo created by katemangostar – www.freepik.com)