Marketing is one of those business expenses where it can be tempting to cut corners to save a few quid. But that could cost your business dearly in the long term. After all, marketing is just like any other business investment – you have to spend money to make money....
Whatever your field of expertise, there are probably some common misconceptions around what you do. The same is true of marketing. When we were recently chatting with one of our business peers, we mentioned that one of our local networking groups was attended by a...
A little social media here, a blog post there…we get it, the temptation to do your own marketing is strong – especially in a small business with limited resources. But when you run a small business, it’s more important than ever to use those precious resources...
Want to write your own business content, engage your audience, and even write your own website copy? You’re not alone. So many business owners that we work with have a passion for words and want to take charge of their own content – but they aren’t sure what kind of...
From articles and web copy to emails and white papers, well-written content gets your business noticed. Which is probably why you’re investing in copywriting in the first place! But are you getting maximum value from your content? Could it work harder for you? We’ve...
In a word, yes! There are many reasons to invest in a marketing package. The main plus point, particularly in these uncertain times, is that paying for a set marketing package makes it much easier to budget accurately (compared to paying for ad-hoc hourly work). Plus,...
If you’re anything like us, you’ve learnt some key life lessons this year. We’ve all been reminded of the importance of friends, family and good health. We’ve learnt not to take everyday freedoms for granted. And we’ve learnt to always keep a healthy stock of loo roll...
Now may not seem like the best time to make changes to your business. There’s a lot of uncertainty. Business may have tailed off. Or maybe you just have to work harder to reach your audience. Now seems like a time for hunkering down and just getting through. Right?...
Networking has been invaluable for our business in recent months, keeping us active on the local (and not so local) business scene. So if you’ve given up hope of networking right now, think again. Networking? In a pandemic? Really? Obviously, for the time being, we’re...
Traditional and reliable? Casual and chatty? Empathetic and supportive? Bullish and confident? How would you describe your brand’s tone of voice? If you’ve never really thought about it, you’re missing a trick. Because your tone of voice communicates an awful lot to...
