3 ways to get more value from your business content

3 ways to get more value from your business content

From articles and web copy to emails and white papers, well-written content gets your business noticed. Which is probably why you’re investing in copywriting in the first place! But are you getting maximum value from your content? Could it work harder for you? We’ve...
Should you invest in a marketing package this year?

Should you invest in a marketing package this year?

In a word, yes! There are many reasons to invest in a marketing package. The main plus point, particularly in these uncertain times, is that paying for a set marketing package makes it much easier to budget accurately (compared to paying for ad-hoc hourly work). Plus,...
What have we learnt this year?

What have we learnt this year?

If you’re anything like us, you’ve learnt some key life lessons this year. We’ve all been reminded of the importance of friends, family and good health. We’ve learnt not to take everyday freedoms for granted. And we’ve learnt to always keep a healthy stock of loo roll...
5 compelling reasons to outsource your marketing now

5 compelling reasons to outsource your marketing now

Now may not seem like the best time to make changes to your business. There’s a lot of uncertainty. Business may have tailed off. Or maybe you just have to work harder to reach your audience. Now seems like a time for hunkering down and just getting through. Right?...
5 reasons to keep on networking

5 reasons to keep on networking

Networking has been invaluable for our business in recent months, keeping us active on the local (and not so local) business scene. So if you’ve given up hope of networking right now, think again. Networking? In a pandemic? Really? Obviously, for the time being, we’re...
What does your tone of voice say about you?

What does your tone of voice say about you?

Traditional and reliable? Casual and chatty? Empathetic and supportive? Bullish and confident? How would you describe your brand’s tone of voice? If you’ve never really thought about it, you’re missing a trick. Because your tone of voice communicates an awful lot to...
Get your marketing back on track with our free campaign planner

Get your marketing back on track with our free campaign planner

In any normal year, the half-way point is a great time to take stock and review your marketing plan, so you can see what’s working and tweak the things that aren’t. That’s in a normal year. This year, your carefully honed marketing plan probably went out the window...
How we helped this non-profit uncover prospective new clients

How we helped this non-profit uncover prospective new clients

Building a healthy pipeline of prospective clients is an essential part of maintaining business momentum. Yet identifying, contacting and following up with leads takes time – something that presented a serious challenge for this busy non-profit organisation. So they...