Package 1
BUILDING BLOCKS: MARKETING SETUP FOR NEW BUSINESSESFirstly, the OCTOPUS team will work closely with you to understand your new business and define:
• Your goals and vision
• Your value proposition, and how it differs from the competition
• Your products or services
• Your target audience
• Your brand and company personality
What will you achieve?
Having got to know you and your business, we’ll deliver the tools you need to get the business launched, present a professional, polished offering to your customers – and start selling quickly.
Based on our 22 years’ marketing experience, we’ll create for you:
• A fresh, modern brand that’s expertly tailored to your audience, complete with strapline, logo and imagery
• Brand guidelines to ensure your brand remains consistent and on-point
• A website that’s designed to draw your audience in and inspire action
• Attractive stationery and business cards
• A top-level marketing action plan to get your business noticed and build your online presence