The aim of this session is to make you a happy, confident business writer who knows how to connect with your customers.
- Understand the different types of content and how to use them to your advantage
- Learn how to construct a clear tone of voice for your business, and use it effectively
- Become more confident about generating content ideas
- Choosing the right content for your business
- Identifying and understanding your audience
- Finding your tone of voice and using it consistently
- Generating new content ideas and planning your content calendar
- Know clearly which types of content will work best for your business
- Be able to use the right tone to engage your target audience
- Get used to generating content ideas quickly
- Happily put words on the page in a structured and engaging way
- No longer be frightened about approaching written content!
Breakout 1: How well do you know your audience, and what tone to use with them?
Breakout 2: Let’s generate some great content ideas!