Aim:
To give you the confidence to write a winning website
Benefits:
- Understand the power of a well-written website
- Learn how landing pages can drive business to your door
- Become confident about structuring and updating your website
- Be clear about how to approach writing your website content
Subjects:
- Why good content matters
- Understanding website structure and user journeys
- The power of a good landing page and clear calls to action
- Have a plan for updating your site
- Common mistakes and how to avoid them
Outcomes:
- Be confident about creating all the written content for your website
- Understand how visitors will use your site and how to engage them
- Develop lead-generating landing pages
- Know how to structure website content for the best user experience
Breakout 1: Developing the structure of your website.
Breakout 2: Designing a great landing page.
