How we helped this start-up turn a dream into business reality
Any ambitious start-up with serious plans for growth will understand the importance of a strong brand. After all, your brand is what distinguishes you from the competition, creates a lasting impression and draws customers in. So, while budgets are often tight in new businesses, developing a great brand is an essential investment in the company’s future.
One start-up business, a food and beverage consultancy, immediately recognised the importance of good branding and came to us for help.
Understanding the company
The foundation for a strong brand is the business itself, which means understanding the company’s goals, target audience and positioning (experienced and trustworthy versus cheeky upstarts, for instance). Therefore, we started by working with the business owner to really get to know the business inside out. As a food and beverage consultant, this particular business was keen to incorporate his personal and business values with bold and contemporary styling.
Delivering a complete brand package
Next, we got to work creating a comprehensive brand package including:
Brand colours, font and imagery
Brand guidelines, to ensure the business continues to present itself consistently
Brand new website designed and developed
Letterhead and continuation paper
Hitting the nail on the head
Because we’d taken time at the start of the project to understand the business, our brand package was spot on, delivering exactly what the owner had in mind – first time. And all on a fast turnaround, too – from initial discussions to final deliverables took just one month.
Our relationship with this business owner continues to thrive. We have a monthly marketing mentor call and a marketing plan that tracks campaigns in an easy-to-use format. Our focus for the months ahead is to embed the brand to various audiences, feed the sales pipeline and provide outsourced resource to enable this business to flourish.
Whether you’re a new start-up or an established business looking for a brand refresh, OCTOPUS will work with you to develop a consistent, striking brand that’s perfectly tailored to your company’s goals and target audience. Discover how our brand package can help your business succeed.