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5 reasons to keep on networking

5 reasons to keep on networking

Networking has been invaluable for our business in recent months, keeping us active on the local (and not so local) business scene. So if you’ve given up hope of networking right now, think again. Networking? In a pandemic? Really? Obviously, for the time being, we’re...

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What does your tone of voice say about you?

What does your tone of voice say about you?

Traditional and reliable? Casual and chatty? Empathetic and supportive? Bullish and confident? How would you describe your brand’s tone of voice? If you’ve never really thought about it, you’re missing a trick. Because your tone of voice communicates an awful lot to...

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How to take your retail business online

How to take your retail business online

During these difficult times, many small business owners (particularly those in the retail industry) are looking for ways to  continue trading.  Self isolation and social distancing are making it increasingly difficult (nigh-on impossible) for business owners to...

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Telemarketing: Does it work?

Telemarketing: Does it work?

If you think good marketing is all about email communications, social media presence and viral sensations, you’re not alone. Digital strategies are the go-to tactic for companies of all shapes and sizes these days, leading many clients to raise an interesting...

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What is marketing?

What is marketing?

Tell anyone you work in marketing and they’ll invariably say something like, ‘What does that involve then?’ It’s one of those terms we’re all familiar with, without necessarily knowing what it means. Over the years, we’ve had all sorts of people ask us what marketing...

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Paul Ballard
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