How do you communicate the small messages?

How do you communicate the small messages?

Don’t sweat the small stuff. A useful mantra for life, but a rubbish way to think about marketing. Because, when it comes to communicating with your audience, small messages matter. In fact, you could be missing lots of chances to communicate a tiny – but mighty –...

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5 reasons to invest (properly) in marketing

5 reasons to invest (properly) in marketing

Marketing is one of those business expenses where it can be tempting to cut corners to save a few quid. But that could cost your business dearly in the long term. After all, marketing is just like any other business investment – you have to spend money to make money....

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Marketing vs copywriting and design

Marketing vs copywriting and design

Whatever your field of expertise, there are probably some common misconceptions around what you do. The same is true of marketing. When we were recently chatting with one of our business peers, we mentioned that one of our local networking groups was attended by a...

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Introducing our new training courses

Introducing our new training courses

Want to write your own business content, engage your audience, and even write your own website copy? You’re not alone. So many business owners that we work with have a passion for words and want to take charge of their own content – but they aren’t sure what kind of...

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3 ways to get more value from your business content

3 ways to get more value from your business content

From articles and web copy to emails and white papers, well-written content gets your business noticed. Which is probably why you’re investing in copywriting in the first place! But are you getting maximum value from your content? Could it work harder for you? We’ve...

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Should you invest in a marketing package this year?

Should you invest in a marketing package this year?

In a word, yes! There are many reasons to invest in a marketing package. The main plus point, particularly in these uncertain times, is that paying for a set marketing package makes it much easier to budget accurately (compared to paying for ad-hoc hourly work). Plus,...

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What have we learnt this year?

What have we learnt this year?

If you’re anything like us, you’ve learnt some key life lessons this year. We’ve all been reminded of the importance of friends, family and good health. We’ve learnt not to take everyday freedoms for granted. And we’ve learnt to always keep a healthy stock of loo roll...

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