In a word, yes! There are many reasons to invest in a marketing package. The main plus point, particularly in these uncertain times, is that paying for a set marketing package makes it much easier to budget accurately (compared to paying for ad-hoc hourly work). Plus, because packages generally focus on delivering certain outcomes, you know exactly what you’re getting for your money.
So, although we at OCTOPUS relish individual project work, we also offer a range of marketing packages to make life easier for clients. Here’s a quick summary of our five packages.
1. Building blocks: Marketing setup for new businesses
Here, we’ll work with you to understand your new business (vision, value proposition, company personality, etc.) and establish a brand that’s perfectly tailored to your target audience. This one-stop startup package delivers the essential tools to launch your business, including strapline and logo, brand guidelines, branded stationery, company website and initial marketing plan.
2. Tactical tune-up: Marketing strategy refresh
As your business evolves, so too should your marketing strategy. Designed for established businesses, this package includes a full-day strategy session to define where your business is at now and where it wants to be in future. After that, we’ll create a refreshed marketing strategy complete with practical actions for the next 12 months.
3. Activity accelerator: Marketing boost for established businesses
Maybe you’re happy with your marketing strategy, but don’t have the know-how or resources to execute it? If so, we’ll work with you to successfully implement your marketing strategy and deliver campaigns, according to your goals.
4. Online overhaul: Website review and redesign
With COVID-19 forcing many businesses to move (even further) online, having an attractive and modern website is more important than ever. With this package, we’ll do a thorough review of your website to identify what works and what doesn’t. Then we’ll build you a revamped site – one that really connects with your audience and serves as a tool for growing the business.
5. Marketing mentor: Strategic marketing advice for business owners
Here, we’ll partner with you as a strategic adviser and mentor, helping to guide and challenge your marketing strategy. Together, we’ll ensure your marketing team’s efforts are fully in tune with your overarching business goals.
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