Could your business benefit from better research?

Could your business benefit from better research?

‘Knowledge is power,’ as the saying goes. But in business, it might be more accurate to say ‘Knowledge leads to better decision making and results’. It may be less catchy, but it’s certainly true. Making business decisions based on solid research and accurate...
Why your company reputation is like a houseplant

Why your company reputation is like a houseplant

If you want your business to thrive, you need to pay attention to your company’s reputation – the sum of all the beliefs and opinions about the company held by its customers, employees, investors, suppliers, and so on. As some high-profile cases have painfully...
How to choose the right event for your business

How to choose the right event for your business

Hosting a business event can do wonders for your company’s profile. But with so many to choose from, what type or format is right for you? Should you choose a series of seminars, for instance, or a one-off occasion? What about an informal breakfast, a smart business...