‘Knowledge is power,’ as the saying goes. But in business, it might be more accurate to say ‘Knowledge leads to better decision making and results’. It may be less catchy, but it’s certainly true. Making business decisions based on solid research and accurate...
If you want your business to thrive, you need to pay attention to your company’s reputation – the sum of all the beliefs and opinions about the company held by its customers, employees, investors, suppliers, and so on. As some high-profile cases have painfully...
Hosting a business event can do wonders for your company’s profile. But with so many to choose from, what type or format is right for you? Should you choose a series of seminars, for instance, or a one-off occasion? What about an informal breakfast, a smart business...
Whether it’s a huge exhibition or a small forum, a business event is an ideal opportunity to raise your company’s profile. But how can you ensure you and your business make a great impression? Read on to find out. Prepping for the event In the run-up to the event,...
