brand awareness Archives - Octopus Marketing

What do we mean by brand awareness – and how does it help my business?

We recently encountered a business owner who proudly declared: “I don’t need to do any brand awareness.” On the surface, it might sound like a bold statement – after all, if you’ve got a strong product or loyal clients, why spend energy on awareness? But in our...

What are brand guidelines and why do I need them for my business?

In the dynamic world of business, where competition is fierce and first impressions matter, establishing a strong and consistent brand identity is crucial. One of the essential tools for achieving this is the creation and adherence to brand guidelines. These...

Is your business saying enough (and saying the right things)?

Cast your mind back to the mid-90s. When the internet was a baby, social media didn’t exist, and few businesses had websites. And yet, this is when a certain Bill Gates famously said, ‘Content is king.’ Content, Gates predicted, would be key in the online era. Boy,...

Is it time to evolve your brand?

Every business evolves over time. But has your brand evolved in line with your business? If it’s been a while since you last reviewed your brand, this article is for you. Because your brand might not be presenting the most up-to-date reflection of who you are as a...

The 4 essential elements of a creative brief

Every creative project – marketing and advertising copy, a new website, visual design projects, and so on – requires a creative brief. This is a document you prepare for the creative professionals who’ll be delivering your project. But it’s more than just a Word...

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