Brand imagery has always played a role in marketing, but in this age of Facebook and Instagram, it has never been more important. To paraphrase Madonna, we’re living in a visual world, and your customers are visual girls (and boys). What is brand imagery? Brand...
You know what your business does, right? It makes perfect sense to you. But does it make perfect sense to your target audience? Can your customers (and potential customers) easily define what your business does, and why it matters to them? It’s a challenge many...
We’re spending more time online as a result of the coronavirus outbreak. Figures show that social media usage rose by 21% in March – and it’s fair to assume the trend has continued, or even increased, across April as we all adjust to life under lockdown. This presents...
