Is your business saying enough (and saying the right things)?

Is your business saying enough (and saying the right things)?

Cast your mind back to the mid-90s. When the internet was a baby, social media didn’t exist, and few businesses had websites. And yet, this is when a certain Bill Gates famously said, ‘Content is king.’ Content, Gates predicted, would be key in the online era. Boy,...
Is it time to evolve your brand?

Is it time to evolve your brand?

Every business evolves over time. But has your brand evolved in line with your business? If it’s been a while since you last reviewed your brand, this article is for you. Because your brand might not be presenting the most up-to-date reflection of who you are as a...
The 4 essential elements of a creative brief

The 4 essential elements of a creative brief

Every creative project – marketing and advertising copy, a new website, visual design projects, and so on – requires a creative brief. This is a document you prepare for the creative professionals who’ll be delivering your project. But it’s more than just a Word...
How to choose the right imagery for your brand

How to choose the right imagery for your brand

Brand imagery has always played a role in marketing, but in this age of Facebook and Instagram, it has never been more important.  To paraphrase Madonna, we’re living in a visual world, and your customers are visual girls (and boys). What is brand imagery? Brand...