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I’ve got a logo – is that enough to launch my business?

I’ve got a logo – is that enough to launch my business?

In a word – no! Having a logo is an exciting step when launching your business – it gives you a visual identity. However, a logo alone isn’t enough to build a successful and recognisable brand. Your business needs more than just a symbol; it requires a clear identity,...
How to build your marketing strategy using the 5 P’s

How to build your marketing strategy using the 5 P’s

Have you heard of the 5 P’s of marketing? It’s a framework that helps guide your marketing strategy and drives tactical campaigns: • Product – what you’re selling (if not a product, your service offering) • Price – how much you’re selling your product or service for •...
How to choose your company’s brand colour palette

How to choose your company’s brand colour palette

At OCTOPUS, we’ve worked on a plethora of brand projects in recent months. What we love about branding is creating a company personality that resonates not only with the product or service offering and target audience, but also with the company owner who will...