Brand imagery has always played a role in marketing, but in this age of Facebook and Instagram, it has never been more important. To paraphrase Madonna, we’re living in a visual world, and your customers are visual girls (and boys). What is brand imagery? Brand...
In last month’s update, we looked at how to get the best out of email marketing. But what if you’re starting an email list from scratch? How can you take the plunge and build a loyal, engaged list of subscribers? These practical strategies will help. Use an email...
Email marketing – using email to promote your business’s products or services – remains a powerful marketing channel, even in this age of social media and video. Why? Because it’s a direct line to people who actively want to hear from you. Get these communications...
Forget ‘new year, new you’. How about new year, new website? If you’ve been thinking about creating (or updating) a business website, this quick Q&A will help you get started. Can you build it yourself? Only if you know what you’re doing. We get why many people...
2021 has been…interesting. Now it’s time to clear the slate and start planning for a prosperous 2022. In this article, we show you how to create (or refresh) your marketing strategy for the next 12 months. To make life easier, why not help yourself to our handy...
