How to communicate what your business does – in 7 easy steps

How to communicate what your business does – in 7 easy steps

For a customer to fall in love with a brand – and stay loyal to that brand – they first need to understand what the brand has to offer. Therefore, winning the hearts and heads of your audience is all about communication. Yes, you need a well-designed product or...
5 reasons to invest (properly) in marketing

5 reasons to invest (properly) in marketing

Marketing is one of those business expenses where it can be tempting to cut corners to save a few quid. But that could cost your business dearly in the long term. After all, marketing is just like any other business investment – you have to spend money to make money....
Marketing vs copywriting and design

Marketing vs copywriting and design

Whatever your field of expertise, there are probably some common misconceptions around what you do. The same is true of marketing. When we were recently chatting with one of our business peers, we mentioned that one of our local networking groups was attended by a...
7 reasons why your small business needs a marketing consultant

7 reasons why your small business needs a marketing consultant

A little social media here, a blog post there…we get it, the temptation to do your own marketing is strong – especially in a small business with limited resources.  But when you run a small business, it’s more important than ever to use those precious resources...
Should you invest in a marketing package this year?

Should you invest in a marketing package this year?

In a word, yes! There are many reasons to invest in a marketing package. The main plus point, particularly in these uncertain times, is that paying for a set marketing package makes it much easier to budget accurately (compared to paying for ad-hoc hourly work). Plus,...