Why your company reputation is like a houseplant

Why your company reputation is like a houseplant

If you want your business to thrive, you need to pay attention to your company’s reputation – the sum of all the beliefs and opinions about the company held by its customers, employees, investors, suppliers, and so on. As some high-profile cases have painfully...
Social media: Which platforms are best?

Social media: Which platforms are best?

We’re big fans of social media and believe it offers tons of benefits for businesses. But with so many platforms to choose from, and only so many hours in the day, how do you know which platforms to focus your time and energy on? Here’s a quick rundown of what we...
7 benefits of social media for businesses (and 7 things to avoid)

7 benefits of social media for businesses (and 7 things to avoid)

It’s not just holiday brags and pictures of lunch. With roughly three billion users around the world, social media platforms present an incredible opportunity to grow brand awareness and promote your company. Here are seven ways we think social media is brilliant for...
Business blog: what should you write?

Business blog: what should you write?

Many business owners, marketing and sales professionals say to us, ‘I know I need to write regular articles, but I don’t know what to write!’ Coming up with interesting topics may seem like a dark art, but it’s actually a surprisingly methodical process. So if you’re...
Spending money on professional copywriting: is it worth it?

Spending money on professional copywriting: is it worth it?

Many companies have a go at writing their own copy. When you’re just starting out or operating on a tiny budget, paying a professional copywriter can seem like a needless expense. After all, anyone can string a sentence together, right? How hard can it be to write...