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Outsourced marketing and why it’s good for business

Outsourced marketing and why it’s good for business

With so many changes happening in social media, new trends popping up every five minutes and the ever-growing demands of being present online, it’s not enough to have one in-house person running your marketing.  For small and mid-sized businesses, outsourced marketing...
Is your business saying enough (and saying the right things)?

Is your business saying enough (and saying the right things)?

Cast your mind back to the mid-90s. When the internet was a baby, social media didn’t exist, and few businesses had websites. And yet, this is when a certain Bill Gates famously said, ‘Content is king.’ Content, Gates predicted, would be key in the online era. Boy,...
Have you heard of the ‘BBQ pitch’? Here’s how to use it.

Have you heard of the ‘BBQ pitch’? Here’s how to use it.

You’re at a friend’s BBQ, hot dog in one hand, cold beverage in the other. And just as you take a bite of your (questionably cooked) sausage, the inevitable happens: someone asks, ‘So what do you do for a living?’ You could mumble your standard answer and make polite...
How do you communicate the small messages?

How do you communicate the small messages?

Don’t sweat the small stuff. A useful mantra for life, but a rubbish way to think about marketing. Because, when it comes to communicating with your audience, small messages matter. In fact, you could be missing lots of chances to communicate a tiny – but mighty –...