Being creative isn’t always about designing pretty things

Being creative isn’t always about designing pretty things

As marketeers, one of our credentials is that we’re creative. That can instantly drum up an image of us designing nice things – logos, leaflets, websites – and you’d be right. But being creative, to us, also means (to coin an old-fashioned corporate term) ‘thinking...
Need to write a design brief?  Here’s how to do it.

Need to write a design brief? Here’s how to do it.

Whether it’s a logo and brand design, brochure, flyer, website or any other kind of visual content, good design matters. To get the right design for your business, you need to think about how you want the finished product to look and then brief your designer...