7 reasons why your small business needs a marketing consultant

7 reasons why your small business needs a marketing consultant

A little social media here, a blog post there…we get it, the temptation to do your own marketing is strong – especially in a small business with limited resources.  But when you run a small business, it’s more important than ever to use those precious resources...
3 ways to get more value from your business content

3 ways to get more value from your business content

From articles and web copy to emails and white papers, well-written content gets your business noticed. Which is probably why you’re investing in copywriting in the first place! But are you getting maximum value from your content? Could it work harder for you? We’ve...
Should you invest in a marketing package this year?

Should you invest in a marketing package this year?

In a word, yes! There are many reasons to invest in a marketing package. The main plus point, particularly in these uncertain times, is that paying for a set marketing package makes it much easier to budget accurately (compared to paying for ad-hoc hourly work). Plus,...
Telemarketing: Does it work?

Telemarketing: Does it work?

If you think good marketing is all about email communications, social media presence and viral sensations, you’re not alone. Digital strategies are the go-to tactic for companies of all shapes and sizes these days, leading many clients to raise an interesting...
Being creative isn’t always about designing pretty things

Being creative isn’t always about designing pretty things

As marketeers, one of our credentials is that we’re creative. That can instantly drum up an image of us designing nice things – logos, leaflets, websites – and you’d be right. But being creative, to us, also means (to coin an old-fashioned corporate term) ‘thinking...