farnham Archives - Octopus Marketing

Three marketing focus areas to grow your business next year

It’s tempting to start the year with big plans and a long list of ideas – new campaigns, new platforms, new content formats, new tools. But trying to do everything at once usually leads to overwhelm, rushed execution and a lack of clear results. When you’re...

Copywriting in the age of AI: Why your brand still needs a human approach

Content is King! You’ve probably heard that countless times – and for good reason. Great content grabs attention, explains what you offer, builds trust in your brand and inspires people to take action. Businesses are under constant pressure to produce more words, more...

What do we mean by brand awareness – and how does it help my business?

We recently encountered a business owner who proudly declared: “I don’t need to do any brand awareness.” On the surface, it might sound like a bold statement – after all, if you’ve got a strong product or loyal clients, why spend energy on awareness? But in our...

Keep showing up: Visibility builds stronger brands

Keep showing up: Visibility builds stronger brands

When the economy feels a little uncertain, one of the first budgets to face the axe is often marketing. On the surface, it seems like a logical step – tighten spending, focus on operations, weather the storm. But we’ve seen this mistake made time and again. Simply:...

More than networking: the real value of building a business community

More than networking: the real value of building a business community

Growing a business isn’t simply a matter of launch, marketing tactics, efficient systems and hoping for the best. Behind every successful business is something less tangible, and often more powerful: community. Building a business community goes far beyond increasing...

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