For a customer to fall in love with a brand – and stay loyal to that brand – they first need to understand what the brand has to offer. Therefore, winning the hearts and heads of your audience is all about communication. Yes, you need a well-designed product or...
Marketing is one of those business expenses where it can be tempting to cut corners to save a few quid. But that could cost your business dearly in the long term. After all, marketing is just like any other business investment – you have to spend money to make money....
Whatever your field of expertise, there are probably some common misconceptions around what you do. The same is true of marketing. When we were recently chatting with one of our business peers, we mentioned that one of our local networking groups was attended by a...
A little social media here, a blog post there…we get it, the temptation to do your own marketing is strong – especially in a small business with limited resources. But when you run a small business, it’s more important than ever to use those precious resources...
If you’re anything like us, you’ve learnt some key life lessons this year. We’ve all been reminded of the importance of friends, family and good health. We’ve learnt not to take everyday freedoms for granted. And we’ve learnt to always keep a healthy stock of loo roll...
