A little social media here, a blog post there…we get it, the temptation to do your own marketing is strong – especially in a small business with limited resources. But when you run a small business, it’s more important than ever to use those precious resources...
If you’re anything like us, you’ve learnt some key life lessons this year. We’ve all been reminded of the importance of friends, family and good health. We’ve learnt not to take everyday freedoms for granted. And we’ve learnt to always keep a healthy stock of loo roll...
Networking has been invaluable for our business in recent months, keeping us active on the local (and not so local) business scene. So if you’ve given up hope of networking right now, think again. Networking? In a pandemic? Really? Obviously, for the time being, we’re...
Traditional and reliable? Casual and chatty? Empathetic and supportive? Bullish and confident? How would you describe your brand’s tone of voice? If you’ve never really thought about it, you’re missing a trick. Because your tone of voice communicates an awful lot to...
It’s no exaggeration to say that developing new products and services is essential for business success. New products and services inject fresh life into a business. They keep a business relevant, prosperous and profitable. But where do you start? And when? Here’s a...
