How to choose the right imagery for your brand

How to choose the right imagery for your brand

Brand imagery has always played a role in marketing, but in this age of Facebook and Instagram, it has never been more important.  To paraphrase Madonna, we’re living in a visual world, and your customers are visual girls (and boys). What is brand imagery? Brand...
5 reasons to invest (properly) in marketing

5 reasons to invest (properly) in marketing

Marketing is one of those business expenses where it can be tempting to cut corners to save a few quid. But that could cost your business dearly in the long term. After all, marketing is just like any other business investment – you have to spend money to make money....
Marketing vs copywriting and design

Marketing vs copywriting and design

Whatever your field of expertise, there are probably some common misconceptions around what you do. The same is true of marketing. When we were recently chatting with one of our business peers, we mentioned that one of our local networking groups was attended by a...
7 reasons why your small business needs a marketing consultant

7 reasons why your small business needs a marketing consultant

A little social media here, a blog post there…we get it, the temptation to do your own marketing is strong – especially in a small business with limited resources.  But when you run a small business, it’s more important than ever to use those precious resources...
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