Brand imagery has always played a role in marketing, but in this age of Facebook and Instagram, it has never been more important. To paraphrase Madonna, we’re living in a visual world, and your customers are visual girls (and boys). What is brand imagery? Brand...
A strong business is built on relationships. Connecting with customers, building a thriving team, maintaining good links with suppliers, widening your network … all hinge on the ability to develop and sustain relationships. If we had to pick one ingredient that’s...
Email marketing – using email to promote your business’s products or services – remains a powerful marketing channel, even in this age of social media and video. Why? Because it’s a direct line to people who actively want to hear from you. Get these communications...
We’re lucky to collaborate with some incredible business owners. People who, despite the cloud of uncertainty hanging over the last couple of years, have focused on positive action. Helping other business owners. Supporting their teams. Making life easier for...
Forget ‘new year, new you’. How about new year, new website? If you’ve been thinking about creating (or updating) a business website, this quick Q&A will help you get started. Can you build it yourself? Only if you know what you’re doing. We get why many people...
