marketing agency Archives - Octopus Marketing

Keep showing up: Visibility builds stronger brands

Keep showing up: Visibility builds stronger brands

When the economy feels a little uncertain, one of the first budgets to face the axe is often marketing. On the surface, it seems like a logical step – tighten spending, focus on operations, weather the storm. But we’ve seen this mistake made time and again. Simply:...

More than networking: the real value of building a business community

More than networking: the real value of building a business community

Growing a business isn’t simply a matter of launch, marketing tactics, efficient systems and hoping for the best. Behind every successful business is something less tangible, and often more powerful: community. Building a business community goes far beyond increasing...

Why it’s important to follow up your marketing campaigns – and how to do it

Why it’s important to follow up your marketing campaigns – and how to do it

You’ve launched your marketing campaign – content written, website updated, LinkedIn article visible in your feed, social media updates scheduled, email sent – now what? Too many businesses make the mistake of stopping here, assuming the work is done once the campaign...

Where striking website design meets seamless performance

Where striking website design meets seamless performance

Your website is your online shopfront; it’s the first port of call your prospect will visit to find out more about you. At OCTOPUS Marketing, we understand the importance of getting that impression right. That’s why we offer professional WordPress website design and...

I’ve got a logo – is that enough to launch my business?

In a word – no! Having a logo is an exciting step when launching your business – it gives you a visual identity. However, a logo alone isn’t enough to build a successful and recognisable brand. Your business needs more than just a symbol; it requires a clear identity,...

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