Brand imagery has always played a role in marketing, but in this age of Facebook and Instagram, it has never been more important. To paraphrase Madonna, we’re living in a visual world, and your customers are visual girls (and boys). What is brand imagery? Brand...
Traditional and reliable? Casual and chatty? Empathetic and supportive? Bullish and confident? How would you describe your brand’s tone of voice? If you’ve never really thought about it, you’re missing a trick. Because your tone of voice communicates an awful lot to...
Tell anyone you work in marketing and they’ll invariably say something like, ‘What does that involve then?’ It’s one of those terms we’re all familiar with, without necessarily knowing what it means. Over the years, we’ve had all sorts of people ask us what marketing...
