In a word, yes! There are many reasons to invest in a marketing package. The main plus point, particularly in these uncertain times, is that paying for a set marketing package makes it much easier to budget accurately (compared to paying for ad-hoc hourly work). Plus,...
It’s no exaggeration to say that developing new products and services is essential for business success. New products and services inject fresh life into a business. They keep a business relevant, prosperous and profitable. But where do you start? And when? Here’s a...
Keeping your marketing active during times of business disruption can be a real challenge. But having a well-crafted marketing strategy, accompanied by a detailed marketing plan, certainly makes it easier. Here’s why you need both a marketing strategy and a plan –...
If you want to improve your business and get more out of your time this year (what business owner doesn’t?), one of the smartest things you can do is outsource your marketing. Here are five reasons why outsourcing marketing makes sense. 1. You get easy access to...
As marketeers, one of our credentials is that we’re creative. That can instantly drum up an image of us designing nice things – logos, leaflets, websites – and you’d be right. But being creative, to us, also means (to coin an old-fashioned corporate term) ‘thinking...
