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Tips to help you achieve marketing success

Tips to help you achieve marketing success

What might be considered as a successful marketing campaign? In our experience, a successful marketing campaign effectively engages your target audience, drives brand awareness and meets or exceeds key performance indicators, such as increased sales, website traffic...
7 reasons to schedule regular 121’s in your diary

7 reasons to schedule regular 121’s in your diary

No doubt you’re familiar with networking events; you see them promoted on a regular basis for business communities to come together in large or intimate groups either face-to-face or online.  Inevitably, those larger format gatherings lead to more personal one-to-ones...
How to choose your company’s brand colour palette

How to choose your company’s brand colour palette

At OCTOPUS, we’ve worked on a plethora of brand projects in recent months. What we love about branding is creating a company personality that resonates not only with the product or service offering and target audience, but also with the company owner who will...
An introduction to referral marketing: a word-of-mouth initiative

An introduction to referral marketing: a word-of-mouth initiative

Referral marketing is a powerful marketing strategy for businesses seeking to expand their customer base, enhance brand visibility and develop credibility. Leveraging the power of word-of-mouth recommendations, referral marketing turns satisfied customers into brand...
Essential marketing campaigns for small business owners in 2024

Essential marketing campaigns for small business owners in 2024

For small business owners, staying ahead in the fast-paced world of marketing requires adaptability and foresight.  As we step into 2024, here are some of our ideas that you can undertake to help ensure your business is at the forefront of your customers’ minds:...