Think about the last time you subscribed to a newsletter or clicked beyond the home page on a website. Chances are it was a call-to-action (CTA) that encouraged you to hit that button. This is the power of a good CTA – it literally prompts the audience to carry out...
In a word, yes! There are many reasons to invest in a marketing package. The main plus point, particularly in these uncertain times, is that paying for a set marketing package makes it much easier to budget accurately (compared to paying for ad-hoc hourly work). Plus,...
Now may not seem like the best time to make changes to your business. There’s a lot of uncertainty. Business may have tailed off. Or maybe you just have to work harder to reach your audience. Now seems like a time for hunkering down and just getting through. Right?...
It’s no exaggeration to say that developing new products and services is essential for business success. New products and services inject fresh life into a business. They keep a business relevant, prosperous and profitable. But where do you start? And when? Here’s a...
In any normal year, the half-way point is a great time to take stock and review your marketing plan, so you can see what’s working and tweak the things that aren’t. That’s in a normal year. This year, your carefully honed marketing plan probably went out the window...
