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How to choose your company’s brand colour palette

How to choose your company’s brand colour palette

At OCTOPUS, we’ve worked on a plethora of brand projects in recent months. What we love about branding is creating a company personality that resonates not only with the product or service offering and target audience, but also with the company owner who will...
An introduction to referral marketing: a word-of-mouth initiative

An introduction to referral marketing: a word-of-mouth initiative

Referral marketing is a powerful marketing strategy for businesses seeking to expand their customer base, enhance brand visibility and develop credibility. Leveraging the power of word-of-mouth recommendations, referral marketing turns satisfied customers into brand...
Essential marketing campaigns for small business owners in 2024

Essential marketing campaigns for small business owners in 2024

For small business owners, staying ahead in the fast-paced world of marketing requires adaptability and foresight.  As we step into 2024, here are some of our ideas that you can undertake to help ensure your business is at the forefront of your customers’ minds:...
Why telesales is good for your business

Why telesales is good for your business

To achieve business growth, you have to focus not just on new customer acquisition, but also customer retention. Telesales is one of the best ways of doing both. It can help you find and connect with new customers, and keep existing customers by your side. What can...
Is your business saying enough (and saying the right things)?

Is your business saying enough (and saying the right things)?

Cast your mind back to the mid-90s. When the internet was a baby, social media didn’t exist, and few businesses had websites. And yet, this is when a certain Bill Gates famously said, ‘Content is king.’ Content, Gates predicted, would be key in the online era. Boy,...