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Keep showing up: Visibility builds stronger brands

Keep showing up: Visibility builds stronger brands

When the economy feels a little uncertain, one of the first budgets to face the axe is often marketing. On the surface, it seems like a logical step – tighten spending, focus on operations, weather the storm. But we’ve seen this mistake made time and again. Simply:...
I’ve got a logo – is that enough to launch my business?

I’ve got a logo – is that enough to launch my business?

In a word – no! Having a logo is an exciting step when launching your business – it gives you a visual identity. However, a logo alone isn’t enough to build a successful and recognisable brand. Your business needs more than just a symbol; it requires a clear identity,...
The multiple touchpoints of reaching out to a new prospect

The multiple touchpoints of reaching out to a new prospect

Never have we heard of a one chance encounter and conversation generating a worthwhile piece of business. In our experience, it takes time to convert prospects to sales and multiple touchpoints to generate attention and action from your target audience. When reaching...
What’s the difference between strategic and tactical marketing?

What’s the difference between strategic and tactical marketing?

Marketing efforts involve a blend of strategy and tactics, but these terms are not interchangeable. Understanding the distinction between strategic and tactical marketing can help businesses plan and execute more effective campaigns. Strategic marketing Strategic...