What are your 2019 marketing goals?

What are your 2019 marketing goals?

We’re already thinking ahead to 2019 and all the things we want to achieve over the next year. Have you thought about your business goals for 2019? Now’s the time when businesses typically start to plan how their marketing activities will achieve business goals, and...
Could your business benefit from better research?

Could your business benefit from better research?

‘Knowledge is power,’ as the saying goes. But in business, it might be more accurate to say ‘Knowledge leads to better decision making and results’. It may be less catchy, but it’s certainly true. Making business decisions based on solid research and accurate...
Why your company reputation is like a houseplant

Why your company reputation is like a houseplant

If you want your business to thrive, you need to pay attention to your company’s reputation – the sum of all the beliefs and opinions about the company held by its customers, employees, investors, suppliers, and so on. As some high-profile cases have painfully...
Business blog: what should you write?

Business blog: what should you write?

Many business owners, marketing and sales professionals say to us, ‘I know I need to write regular articles, but I don’t know what to write!’ Coming up with interesting topics may seem like a dark art, but it’s actually a surprisingly methodical process. So if you’re...