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Don’t miss the sale: How to nurture and close more opportunities

Don’t miss the sale: How to nurture and close more opportunities

Marketing can bring in leads but leads alone don’t pay the bills. Too often, businesses invest heavily in generating interest only to watch opportunities slip away because there’s no clear plan to nurture and close the sale. At OCTOPUS Marketing, we see this all the...
Why telesales is good for your business

Why telesales is good for your business

To achieve business growth, you have to focus not just on new customer acquisition, but also customer retention. Telesales is one of the best ways of doing both. It can help you find and connect with new customers, and keep existing customers by your side. What can...
Do you have a sales plan in place?

Do you have a sales plan in place?

In our previous article, we explored how your business planning and marketing planning go hand in hand. But have you also considered the importance of a sales plan? What is a sales plan? A sales plan is where you set sales targets for your business, and define the...
Being creative isn’t always about designing pretty things

Being creative isn’t always about designing pretty things

As marketeers, one of our credentials is that we’re creative. That can instantly drum up an image of us designing nice things – logos, leaflets, websites – and you’d be right. But being creative, to us, also means (to coin an old-fashioned corporate term) ‘thinking...
How to get your sales and marketing teams working together

How to get your sales and marketing teams working together

A quick search on LinkedIn reveals 14,567 Marketing Directors and 16,215 Sales Directors in Guildford, yet only 9,649 Sales AND Marketing Directors in the same area. So what? In our many years of experience, both in corporate environments and small to medium-sized...