Being creative isn’t always about designing pretty things

Being creative isn’t always about designing pretty things

As marketeers, one of our credentials is that we’re creative. That can instantly drum up an image of us designing nice things – logos, leaflets, websites – and you’d be right. But being creative, to us, also means (to coin an old-fashioned corporate term) ‘thinking...
How to get your sales and marketing teams working together

How to get your sales and marketing teams working together

A quick search on LinkedIn reveals 14,567 Marketing Directors and 16,215 Sales Directors in Guildford, yet only 9,649 Sales AND Marketing Directors in the same area. So what? In our many years of experience, both in corporate environments and small to medium-sized...
Summer slowdown? Keep your marketing efforts sizzlin’

Summer slowdown? Keep your marketing efforts sizzlin’

We can’t deny summertime is the perfect opportunity to take some time off, go on holiday, enjoy time with family and friends and generally enjoy ourselves. But does that mean your company’s marketing efforts also ‘take a break’? No. Marketing is all about having a...
One reason why marketing is important for your business

One reason why marketing is important for your business

You’ll sell more of your product or service. It’s that simple. Yet many companies overlook the importance of implementing a marketing strategy that’s supported by a variety of campaigns. Why? Perhaps they don’t have the knowledge, perhaps they don’t have the resource,...
Growing your business through service packages

Growing your business through service packages

As consumers, we’re well used to the idea of products being offered as part of a bundle or package. If you’re getting married, for instance, you might buy a wedding stationery package that includes invitations, RSVP cards and information cards. Or your next holiday...