In last month’s update, we looked at how to get the best out of email marketing. But what if you’re starting an email list from scratch? How can you take the plunge and build a loyal, engaged list of subscribers? These practical strategies will help. Use an email...
We’re lucky to collaborate with some incredible business owners. People who, despite the cloud of uncertainty hanging over the last couple of years, have focused on positive action. Helping other business owners. Supporting their teams. Making life easier for...
Love it or loathe it, social media is a must for promoting any business. It’s one of the most powerful ways to get noticed, grow your reach, and build a deeper connection with your audience. But with so many platforms and so much competition online, how can you get...
Marketing is one of those business expenses where it can be tempting to cut corners to save a few quid. But that could cost your business dearly in the long term. After all, marketing is just like any other business investment – you have to spend money to make money....
We’re spending more time online as a result of the coronavirus outbreak. Figures show that social media usage rose by 21% in March – and it’s fair to assume the trend has continued, or even increased, across April as we all adjust to life under lockdown. This presents...
