5 reasons to invest (properly) in marketing

5 reasons to invest (properly) in marketing

Marketing is one of those business expenses where it can be tempting to cut corners to save a few quid. But that could cost your business dearly in the long term. After all, marketing is just like any other business investment – you have to spend money to make money....
Summer slowdown? Keep your marketing efforts sizzlin’

Summer slowdown? Keep your marketing efforts sizzlin’

We can’t deny summertime is the perfect opportunity to take some time off, go on holiday, enjoy time with family and friends and generally enjoy ourselves. But does that mean your company’s marketing efforts also ‘take a break’? No. Marketing is all about having a...
What captures your attention on social media?

What captures your attention on social media?

Some companies make the mistake of treating social media as a one-way street. You know the type – they tweet the same messages over and over again, pollute your Facebook news feed with hard-sell guff, and almost never engage with followers. Are you doing enough to...
Social media: Which platforms are best?

Social media: Which platforms are best?

We’re big fans of social media and believe it offers tons of benefits for businesses. But with so many platforms to choose from, and only so many hours in the day, how do you know which platforms to focus your time and energy on? Here’s a quick rundown of what we...