Marketing is one of those business expenses where it can be tempting to cut corners to save a few quid. But that could cost your business dearly in the long term. After all, marketing is just like any other business investment – you have to spend money to make money....
We’re spending more time online as a result of the coronavirus outbreak. Figures show that social media usage rose by 21% in March – and it’s fair to assume the trend has continued, or even increased, across April as we all adjust to life under lockdown. This presents...
We can’t deny summertime is the perfect opportunity to take some time off, go on holiday, enjoy time with family and friends and generally enjoy ourselves. But does that mean your company’s marketing efforts also ‘take a break’? No. Marketing is all about having a...
Some companies make the mistake of treating social media as a one-way street. You know the type – they tweet the same messages over and over again, pollute your Facebook news feed with hard-sell guff, and almost never engage with followers. Are you doing enough to...
We’re big fans of social media and believe it offers tons of benefits for businesses. But with so many platforms to choose from, and only so many hours in the day, how do you know which platforms to focus your time and energy on? Here’s a quick rundown of what we...
