In a word, yes! There are many reasons to invest in a marketing package. The main plus point, particularly in these uncertain times, is that paying for a set marketing package makes it much easier to budget accurately (compared to paying for ad-hoc hourly work). Plus,...
Some companies make the mistake of treating social media as a one-way street. You know the type – they tweet the same messages over and over again, pollute your Facebook news feed with hard-sell guff, and almost never engage with followers. Are you doing enough to...
For a high street business, the shop window is often the first thing potential customers see; its job is to stop passers-by in their tracks and draw them through the door. Your website should do something similar. What makes a good shop window? Imagine you’re walking...
You know the saying ‘can’t see the wood for the trees’? That’s what comes to mind when we see a cluttered business website that’s jam-packed with content. Perhaps you know the sorts of websites we mean – where you have to wade through wall-to-wall text to find what...
As one year draws to a close and the next one pokes its head around the Christmas tree, many companies begin the annual process of reviewing their business strategy and making a plan for the year ahead. After all, companies evolve with each passing year, so it makes...
