Should you invest in a marketing package this year?

Should you invest in a marketing package this year?

In a word, yes! There are many reasons to invest in a marketing package. The main plus point, particularly in these uncertain times, is that paying for a set marketing package makes it much easier to budget accurately (compared to paying for ad-hoc hourly work). Plus,...
What captures your attention on social media?

What captures your attention on social media?

Some companies make the mistake of treating social media as a one-way street. You know the type – they tweet the same messages over and over again, pollute your Facebook news feed with hard-sell guff, and almost never engage with followers. Are you doing enough to...
When it comes to your website, less is more

When it comes to your website, less is more

You know the saying ‘can’t see the wood for the trees’? That’s what comes to mind when we see a cluttered business website that’s jam-packed with content. Perhaps you know the sorts of websites we mean – where you have to wade through wall-to-wall text to find what...
Don’t just write a plan, do something with it

Don’t just write a plan, do something with it

As one year draws to a close and the next one pokes its head around the Christmas tree, many companies begin the annual process of reviewing their business strategy and making a plan for the year ahead. After all, companies evolve with each passing year, so it makes...