Telemarketing: Does it work?

Telemarketing: Does it work?

If you think good marketing is all about email communications, social media presence and viral sensations, you’re not alone. Digital strategies are the go-to tactic for companies of all shapes and sizes these days, leading many clients to raise an interesting...
How to turn a cold call rejection into a conversation

How to turn a cold call rejection into a conversation

You know how it goes. You’ve called up a prospect, barely introduced yourself and your proposition, and the prospect quickly says something like, ‘Sounds interesting. Why don’t you just send me the details in an email?’ You’ve been rebuffed. Sure, it’s a polite,...