We can’t deny summertime is the perfect opportunity to take some time off, go on holiday, enjoy time with family and friends and generally enjoy ourselves. But does that mean your company’s marketing efforts also ‘take a break’? No. Marketing is all about having a...
For a high street business, the shop window is often the first thing potential customers see; its job is to stop passers-by in their tracks and draw them through the door. Your website should do something similar. What makes a good shop window? Imagine you’re walking...
You know the saying ‘can’t see the wood for the trees’? That’s what comes to mind when we see a cluttered business website that’s jam-packed with content. Perhaps you know the sorts of websites we mean – where you have to wade through wall-to-wall text to find what...
Trends change. Businesses change. So it makes sense that your company website will also change and evolve over time. If you’re embarking on a website redesign, one of your first jobs is to prepare a brief for your web designer. This doesn’t need to be complex, time...
When did you last look at your website? If you’re anything like us, you’re probably very familiar with your own website and visit it often. But when did you last really look at it, carefully reviewing the content, design and usability of the site? If the answer is,...
