In last month’s update, we looked at how to get the best out of email marketing. But what if you’re starting an email list from scratch? How can you take the plunge and build a loyal, engaged list of subscribers? These practical strategies will help. Use an email...
Forget ‘new year, new you’. How about new year, new website? If you’ve been thinking about creating (or updating) a business website, this quick Q&A will help you get started. Can you build it yourself? Only if you know what you’re doing. We get why many people...
From mastering homemade bread to dusting off the family bikes, there have been some upsides to lockdown life. Many of our clients have told us it’s given them the perfect opportunity to review and refresh their website. It’s one of those jobs that, ordinarily,...
For a high street business, the shop window is often the first thing potential customers see; its job is to stop passers-by in their tracks and draw them through the door. Your website should do something similar. What makes a good shop window? Imagine you’re walking...
You know the saying ‘can’t see the wood for the trees’? That’s what comes to mind when we see a cluttered business website that’s jam-packed with content. Perhaps you know the sorts of websites we mean – where you have to wade through wall-to-wall text to find what...
