In last month’s update, we looked at how to get the best out of email marketing. But what if you’re starting an email list from scratch? How can you take the plunge and build a loyal, engaged list of subscribers? These practical strategies will help. Use an email...
Forget ‘new year, new you’. How about new year, new website? If you’ve been thinking about creating (or updating) a business website, this quick Q&A will help you get started. Can you build it yourself? Only if you know what you’re doing. We get why many people...
During these difficult times, many small business owners (particularly those in the retail industry) are looking for ways to continue trading. Self isolation and social distancing are making it increasingly difficult (nigh-on impossible) for business owners to...
For a high street business, the shop window is often the first thing potential customers see; its job is to stop passers-by in their tracks and draw them through the door. Your website should do something similar. What makes a good shop window? Imagine you’re walking...
You know the saying ‘can’t see the wood for the trees’? That’s what comes to mind when we see a cluttered business website that’s jam-packed with content. Perhaps you know the sorts of websites we mean – where you have to wade through wall-to-wall text to find what...
