How to start and grow an email marketing list

How to start and grow an email marketing list

In last month’s update, we looked at how to get the best out of email marketing.  But what if you’re starting an email list from scratch?  How can you take the plunge and build a loyal, engaged list of subscribers?  These practical strategies will help. Use an email...
How do you communicate the small messages?

How do you communicate the small messages?

Don’t sweat the small stuff. A useful mantra for life, but a rubbish way to think about marketing. Because, when it comes to communicating with your audience, small messages matter. In fact, you could be missing lots of chances to communicate a tiny – but mighty –...
Marketing vs copywriting and design

Marketing vs copywriting and design

Whatever your field of expertise, there are probably some common misconceptions around what you do. The same is true of marketing. When we were recently chatting with one of our business peers, we mentioned that one of our local networking groups was attended by a...
7 reasons why your small business needs a marketing consultant

7 reasons why your small business needs a marketing consultant

A little social media here, a blog post there…we get it, the temptation to do your own marketing is strong – especially in a small business with limited resources.  But when you run a small business, it’s more important than ever to use those precious resources...
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