Whatever your field of expertise, there are probably some common misconceptions around what you do. The same is true of marketing. When we were recently chatting with one of our business peers, we mentioned that one of our local networking groups was attended by a...
A little social media here, a blog post there…we get it, the temptation to do your own marketing is strong – especially in a small business with limited resources. But when you run a small business, it’s more important than ever to use those precious resources...
In a word, yes! There are many reasons to invest in a marketing package. The main plus point, particularly in these uncertain times, is that paying for a set marketing package makes it much easier to budget accurately (compared to paying for ad-hoc hourly work). Plus,...
Now may not seem like the best time to make changes to your business. There’s a lot of uncertainty. Business may have tailed off. Or maybe you just have to work harder to reach your audience. Now seems like a time for hunkering down and just getting through. Right?...
Networking has been invaluable for our business in recent months, keeping us active on the local (and not so local) business scene. So if you’ve given up hope of networking right now, think again. Networking? In a pandemic? Really? Obviously, for the time being, we’re...
