Some companies make the mistake of treating social media as a one-way street. You know the type – they tweet the same messages over and over again, pollute your Facebook news feed with hard-sell guff, and almost never engage with followers.
Are you doing enough to encourage engagement?
Savvy businesses, on the other hand, understand that social media is a two-way street. This means they follow people back, say hi, and – most importantly – they share genuinely interesting content that captures people’s attention and gets them talking. Because that’s the great thing about social media: it gives you the chance to talk directly with your audience, providing you can share the sort of content that captures their attention.
Spicing up your social media activity with different types of posts is a great way to boost engagement:
- Industry information and news
- Helpful hints and tips
- Memes we can all identify with
- Funny videos (because who doesn’t appreciate a mid-morning laugh?)
- Inspirational quotes to help get you through the week
- Insider glimpses of OCTOPUS as a company
Tell us what you’d like to see more of on social media
Time for a quick poll! We want to know what stops you in your tracks when you’re scrolling through social media. What do you wish companies did more of online? For example, do you love the light-hearted memes that make you smile, or the pro tips that save you time at work? Perhaps there are things you wish companies did less of…
So tell us, what kind of posts really float your boat, pique your interest and tickle your fancy on social media? We’d love to hear from you.
And remember, if you think your company’s social media presence could pack more punch, OCTOPUS is here to help. Check out our free guide 7 mistakes you’re making on social media…and how to fix them or pick our brains on how to get more out of social media. We can proactively manage your social media updates and help you engage with your audience more effectively.